City takes proactive steps to support businesses amid U.S.-Canada trade uncertainty

BRANTFORD ON: As the change in trade relations between the United States and Canada unfolds, the City of Brantford is ready to support businesses and residents through this period of economic uncertainty. If tariffs on Canadian goods exported to the U.S. remain at 25% for an extended period, our city will likely face a significant impact, as many local businesses rely heavily on the U.S. market for their products.

In response to the United States imposing a 25% tariff on Canadian goods, the Canadian federal government has announced several retaliatory measures including, implementing a 25% tariff on $155 billion worth of U.S. imports, effective February 4, 2025. This initial list includes items such as beer, wine, bourbon, fruits, vegetables, perfume, clothing, and shoes. Should the 25% imposed on Canadian goods continue, an additional list targeting products like passenger vehicles, trucks (including electric vehicles), steel and aluminum products, certain fruits and vegetables, and aerospace products is expected to be published in three weeks, covering imports valued at C$125 billion.

Both the federal and provincial governments have stressed that Canada’s response will be a united one. At a local level, the City is also preparing how we as a community can come together to support the individuals and businesses who will be most affected if the tariffs remain in place for a significant period. 

The City’s Economic Development staff and the Mayor’s Office are actively monitoring developments, while also collaborating with our local MP and MPP, provincial and federal counterparts, and engaging directly with local businesses. 

Brantford Mayor Kevin Davis wants to assure residents and the business community of the City’s proactive leadership during this time of uncertainty saying, “Brantford has a proud history of overcoming economic challenges, as demonstrated during the recent pandemic. We’ve proven that our community is resilient, united, and stronger when we work together. That's why we've been collaborating closely with key partners for several weeks and are prepared to act swiftly in providing support in any we can to those businesses most affected.”

To ensure businesses are informed of ongoing updates, the City’s Economic Development team has developed a dedicated page on U.S. trade news and resources at advantagebrantford.ca/ustrade. Local businesses concerned about trade impacts are encouraged to contact the City’s Economic Development team directly at 519-759-4150 or via email at advantage@brantford.ca. 

Residents and businesses are encouraged to buy local and prioritize Canadian-made products whenever possible.

The City’s Business Resource Centre also offers advice and support to existing and emerging small businesses in the community.  The BRC provides training, consultation, and networking opportunities for entrepreneurs looking to grow their business and can help companies explore funding programs available from different levels of government. Those interested are encouraged to visit Brantford.ca/BRC to learn more. 

The City of Brantford remains committed to supporting local businesses and residents, providing timely information, resources, and solutions to navigate the evolving trade landscape.

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Media contact:

Office of the Mayor
Tel: 519.759.4150
Email: officeofthemayor@brantford.ca