City of Brantford flips the script to celebrate International Women’s Day

Email icon Back to Search
Women's Day image

BRANTFORD, ON – International Women's Day (IWD) has occurred for over a century with the first gathering held in 1911. The day reflects on and celebrates the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender equality. The theme of IWD 2022 is #BreaktheBias.

Marked annually on March 8th, International Women's Day (IWD) is an important day to:

  • celebrate women's achievements
  • raise awareness about women's equality
  • lobby for accelerated gender parity

Celebrating the women of the City of  Brantford

This International Women’s Day week, we asked some of the amazing women of the City of Brantford to share their experiences and advice to inspire the men and women of Brantford to tell us their stories, to also inspire others across our community. Residents are encouraged to visit LetsTalkBrantford.ca/WomensDay to see what we heard and share their own inspiring story about a woman in their lives.

Click to view #BreaktheBias video featuring some of the amazing women of #TeamBrantford.

Flipping the Script

Stereotypes are entrenched beliefs perpetuated by both men and women, present in our minds since childhood. Stereotypes are entrenched beliefs perpetuated by both men and women, present in our minds since childhood. Both men and women routinely ask questions of women that would rarely be directed to men. To illustrate, this International Women’s Day, Mayor Kevin Davis, and Councillors, Cheryl Antoski, Rose Sicoli, John Sless and Dan McCreary helped us flip the script and here is the (hilarious) result.

Click to view the “Flipping the Script” video featuring Mayor Davis and City Councillors

Quotes

“Using humour and personal experiences to highlight work that still needs to be done to Break the Bias, this International Women’s Day we want to bring attention to and celebrate the significant achievements of local women in the city, as well as some of the amazing women of the Corporation of the City of Brantford. I hope that residents will take advantage of the opportunity to share their inspiring women’s stories too at “LetsTalkBrantford.ca/WomensDay.” 

- Ward 4 Councillor Cheryl Antoski

“I was excited to have the opportunity to work with City staff on this campaign to raise awareness about progress made and the significant work still to be done to achieve women’s equality. The campaign is light hearted but also educational and I hope it will inspire both men and women in our community to share their stories regarding local women’s achievements. 

- Ward 1 Councillor Rose Sicoli


The #BreaktheBias campaign will run on LetsTalkBrantford/WomensDay and the City’s social media channels from March 8th – March 18th.

-30-

Media Contact: 

Maria Visocchi Director, Communications and Community Engagement
City of Brantford | Office: 519.759.4150 Ext. 5754 | mvisocchi@brantford.ca 

 

The City of Brantford Newsroom
Subscribe to News Alerts | City of Brantford Website | Privacy Policy
© City of Brantford, 58 Dalhousie Street, Brantford.