City Council to consider transformative Sports and Entertainment Centre proposal

BRANTFORD, ON – On October 8, 2024, Brantford City Council will consider a proposal for a new Sport and Entertainment Centre (SEC), a major development that could transform the City’s downtown and significantly improve the quality of life for residents. The proposal details the development of a multi-use venue that will be the new permanent home of the Brantford Bulldogs, as well as support other sports, concerts, trade shows, and cultural events, positioning Brantford as a key entertainment destination in Ontario. With a seating capacity of over 5,000, the venue will attract higher-profile entertainment and events that the City is currently unable to accommodate.

The proposed SEC will play a central role in the City’s broader downtown revitalization efforts. If approved, the project is expected to generate $13.2 million in annual economic activity and create approximately 100 jobs. The facility would also serve as the new permanent home for the Brantford Bulldogs, contributing an additional $4.8 million annually, including $900,000 from out-of-town visitors.

In comments made earlier this year, Michael Andlauer, owner of the Brantford Bulldogs expressed his excitement for the potential new facility and the community’s support: “Brantford has exceeded my expectations. The fans are fantastic and have shown us tremendous support from day one. The warm welcome, and obvious enthusiasm for the Bulldogs has meant a lot to the team and to me personally. I appreciate and support all of the City’s efforts, including their commitment to evaluate the feasibility of a new Sports and Entertainment Centre.” He added, “I can unequivocally state that if Council commits to building this facility, I will commit the Brantford Bulldogs to playing here in Brantford for the long term.”

Council’s consideration of the SEC proposal follows a series of public and key stakeholder consultations and detailed planning to ensure the Centre complements the ongoing revitalization of the downtown core. The SEC is part of the City’s larger vision to boost economic growth, enhance recreational opportunities, and support community well-being.

Brian Hutchings, Chief Administrative Officer of the City of Brantford, emphasized the long-term benefits of the project: “Investing in recreation infrastructure is investing in our community’s future. The proposed Sports and Entertainment Centre will not only help transform the downtown, but will also attract visitors, create jobs, and provide a vibrant space for residents to enjoy sports and cultural events in the heart of the city.”

In terms of funding, the City has adopted a multi-faceted financial strategy to support the development of the SEC. This approach includes leveraging incremental property taxes from new developments in the designated Lower Downtown Entertainment Area, which is projected to generate approximately $9 million per year. These funds will be used to support up to $140 million in debenture financing required for the Centre’s construction.

Additionally, proceeds from the Municipal Accommodation Fund (MAF) will contribute an estimated $400,000 annually to the project, supplemented by corporate fundraising, the sale of naming rights, and the sale of municipally-owned properties in the downtown area. Notably, properties at 42-46 Erie Street and 41 Dalhousie Street are expected to generate between $5.1 million and $7 million in proceeds.

The total cost of the SEC is projected at $140 million, and the comprehensive financing plan, which includes contributions from both public and private partners, is designed to maintain the Centre’s financial stability, without relying on taxpayers for additional funding. If approved to move forward, construction is expected to begin in 2026, with the opening anticipated in early 2028. 

In addition to these revitalization efforts, the City recognizes the importance of continuing its advocacy to the Province for funding to support the construction of a much-needed new hospital in Brantford. We are encouraged by Premier Doug Ford’s recent announcement that the Brant Community Healthcare System is receiving $21 million to address infrastructure issues at Brantford General Hospital. This funding demonstrates the Province’s recognition of the urgent need for healthcare investment in our growing community. The City will continue its advocacy efforts to ensure that a new hospital becomes a reality to serve Brantford, the County of Brant, and Six Nations of the Grand River, aligning with the priorities outlined by the new Council appointed City of Brantford Hospital Working Group. 

The public is encouraged to attend the Special Committee of the Whole meeting beginning at 6:00 p.m. on Tuesday October 8^th or watch on the City’s YouTube channel, to learn more about the proposal and its potential to transform downtown Brantford.

Information regarding speaking to Council/delegating at the meeting can be found on the City’s website at brantford.ca/delegation.

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Media Contact:

Maria Visocchi Director, Communications, Community Engagement and Customer Service
City of Brantford | Office: 519.759.4150 Ext. 5754 | mvisocchi@brantford.ca

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