Workshops & Events  

Starter Company Plus Orientation - Mae Legg 

Thursday March 23 - 9:30 am-10:30 am @ BRC

Starter Company Plus is a provincially funded program for budding entrepreneurs ages 18 and up who are not in school full-time.  The orientation session will include the following information: Starter Company Overview, Training, Mentoring, Funding, Eligibility, Timelines, The Business Plan and next steps if you’re interested.


BRC Signature Event: The Branding Highway with Gair Maxwell, Guest Speaker Eustan Matthews

The Branding Highway poster

When: Tuesday March 28, 11:30 am-4:30 pm
Where: Brantford Golf and Country Club, 60 Ava Road
Cost: $40 (includes hot buffet lunch)
Register: 519-756-4269 or click to register at http://www.brandinghighway.eventbrite.ca

This high voltage presentation follows the route of a metaphorical road trip inspiring firms of any size or category to establish Clear Differentiation, create Customer Advocation and establish a Brand Legacy that rivals some of the best in the world.  Join Gair Maxwell on THE BRANDING HIGHWAY and discover how certain companies he has worked with grew more than 5-10 times their original size in less than 5 years… while slashing their advertising budget! In an interactive, experiential environment, Gair reveals why developing a brand involves much more than picking colors, a logo or spewing empty, vanilla pudding promises of “features, advantages and benefits”. With eye-popping clarity you will learn universal secrets of iconic brands such as Apple, Ferrari and Harley-Davidson; how they can be adapted to your company, fuelling the hearts and minds of loyal customers.


Customer Loyalty & Retention - Marc Sidhom, MBA

Thursday March 30 - 6:30 pm-8:30 pm @ BRC

An ever-changing and increasingly competitive marketplace is forcing businesses to invest more time and effort into obtaining and retaining clients. The push for commoditization means that the businesses must deliver greater “perceived value” in the products & services they provide.  Businesses can implement inexpensive and pragmatic methods & tools to make customer loyalty an integral and painless part of how they work.  This interactive seminar will answer several important questions and offer insights into what can be done to generate measurable results from loyalty-related activities. 

Workshop discussion topics include:

  • Customer Loyalty - What is it and how is it built?
  • What types of loyalty are there?
  • Why is loyalty important?
  • The psychology of loyalty
  • Raising customer loyalty


Bookkeeping & Taxation - Jagoda Mirceta, CGA

Tuesday April 4 - 9:30 am-3:30 pm @ BRC

Learn the basics of financially managing your business from an Accountant. This workshop provides tips on keeping accurate business records, remitting HST, calculating home office and vehicle expenses, with hands-on business bookkeeping examples.


Confident Speaking - Cody Novak

Tuesday April 11 - 9:00 am-12:00 pm @ BRC

Do you want to become a confident speaker and strong leader?  Speaking well isn't just about sounding good or being entertaining, it's about reaching your listeners and making connections.  In this fun and interactive workshop, entrepreneurs will learn how to approach a speech with confidence and deliver a message with clarity, conviction and style!


Starter Company Plus Orientation - Mae Legg 

Thursday April 13 - 9:30 am-10:30 am @ BRC

Starter Company Plus is a provincially funded program for budding entrepreneurs ages 18 and up who are not in school full-time.  The orientation session will include the following information: Starter Company Overview, Training, Mentoring, Funding, Eligibility, Timelines, The Business Plan and next steps if you’re interested.


Business Planning & Cash Flow Forecasting - Sue Loveless

Tuesday April 18 - 9:00 am-12:00 pm @ BRC

How and why you need to write a business plan - a seminar offering real life insights into the reasons why you should develop a business plan, the pitfalls you want to avoid and how to use the plan to manage your business prior to, during and after launching.  Cash flow forecasting is one of the most important tools you can use to forecast your income and estimate your expenses. Starter Company Plus is a provincially funded program for budding entrepreneurs ages 18 and up who are not in school full-time.  The orientation session will include the following information: Starter Company Overview, Training, Mentoring, Funding, Eligibility, Timelines, The Business Plan and next steps if you’re interested.


Marketing Strategies - Sue Loveless

Tuesday April 25 - 9:00 am-12:00 pm @ BRC

Learn how to successfully implement marketing techniques, personal promotions and sales strategies for business start-ups.  Discover a social media platform and strategy that's right for your business and learn how to create an effective integrated marketing communications plan.  This informative seminar will teach you how to get maximum results from minimum advertising dollars by reviewing examples of what works!


To register for these workshops, please call 519-756-4269 or email sloveless@brantford.ca